The objectives of this project were to design a series of three posters to inform the public about the natural and human causes of global warming; influence and inspire action towards reducing waste and energy consumption, as well as raise the level of commitment towards creating a more sustainable society.

Targeted at individuals aged 20–35, this campaign's unique selling point is in its message, which presents the popular views of climate change as propaganda. Instead of placing any opinion on the viewer, the campaign confronts, and calls the audience to action to educate themselves further on the topic.